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An introduction to Customer Life Time Value (LTV) and Loyalty Marketing for SMEs

We recently participated in a written interview for the SME magazine of one of our major Australian banks. The article was not all about us, so some of the input was edited to meet space restrictions....

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4 Steps to Small Business B2B Customer Feedback Success

You’re a smart business owner. You keep up to date on the latest trends. You really like the whole customer feedback idea and maybe you’ve heard about Net Promoter but you’re just too small for it to...

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Small Businesses Need Customer Feedback Surveys Too

For me every Monday is like a fresh beginning. I start out full of energy with a big list of things that need to be done. But when rolling over my to-do list there are items that just never seem to get...

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4 Steps to Small Business B2B Customer Feedback Success

You’re a smart business owner. You keep up to date with the latest trends. You really like the whole customer feedback idea, and maybe you’ve heard about Net Promoter but you’re just too small for it...

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